Missha

Missha is a Korean beauty brand that helped launch the global K-beauty movement. Founded in 2000, Missha pioneered the BB cream phenomenon that took the world by storm and introduced millions to Korean beauty innovation.

Beyond BB creams, Missha's Time Revolution line features fermented ingredients like bifida ferment lysate for anti-ageing, while their M Perfect Covering BB Cream remains one of K-beauty's all-time bestsellers. The brand offers premium quality at approachable prices.

As one of the original K-beauty brands to gain international recognition, Missha continues to innovate with formulations that blend cutting-edge Korean skincare science with practical, everyday beauty solutions.