Anua

Anua is a Korean skincare brand that harnesses the power of nature's most effective botanicals to create gentle, results-driven formulations. The brand's philosophy centres on "natural ingredients, real results."

Anua is best known for its hero ingredient, Heartleaf (Houttuynia Cordata), a traditional Korean medicinal plant celebrated for its powerful soothing, anti-inflammatory, and pore-refining properties. The bestselling Heartleaf 77% Soothing Toner has become a global K-beauty staple.

From pore-care toners to brightening serums, Anua combines potent botanicals like Heartleaf, Birch, Peach, and Rice with modern skincare technology to deliver calm, clear, and radiant skin for all skin types.