Beauty of Joseon

Beauty of Joseon is a Korean skincare brand that draws inspiration from the Joseon dynasty's beauty secrets, combining traditional hanbang (Korean herbal medicine) ingredients with modern skincare technology. The brand revives time-honoured ingredients like rice, ginseng, and green plum for today's skincare needs.

Their bestselling Glow Serum and Relief Sun sunscreen have become cult favourites worldwide, praised for their lightweight textures and visible results. The Dynasty Cream, inspired by an ancient royal court recipe, delivers deep nourishment through a blend of rice bran and ginseng.

Beauty of Joseon proves that centuries-old Korean beauty wisdom is more relevant than ever, creating products that honour tradition while meeting the demands of modern skincare routines.