Kracie

Kracie is a Japanese lifestyle company with a diverse beauty portfolio spanning skincare, hair care, and bath products. The brand creates affordable, natural-ingredient-based products that enhance daily wellness routines.

Kracie is the parent company behind popular lines like Ichikami hair care and Naive cleansers. Their bath products, featuring natural botanical extracts, bring the Japanese bathing culture experience into your home.

With a focus on natural ingredients and everyday enjoyment, Kracie makes Japanese beauty and wellness traditions accessible and affordable for daily use.