Arencia

Beauty of Joseon is a Korean skincare brand inspired by the beauty secrets of Korea's Joseon Dynasty. The brand revives traditional Korean herbal ingredients - Ginseng, Rice, Hanbang herbs - and reimagines them with modern formulation science.

Beauty of Joseon has won global acclaim for its Glow Serum (Propolis + Niacinamide), Relief Sun (Rice + Probiotics), and Dynasty Cream, all inspired by recipes from Korean royal court beauty rituals.

Combining centuries-old wisdom with cutting-edge ingredients, Beauty of Joseon delivers luxurious, effective skincare that honours Korean heritage while meeting modern skin needs.